Project Overview

Ka-netic is a fitness-focused mobile application designed to help users build strength, consistency, and healthier habits through guided workouts and smart progress tracking. The client approached us to create a strong, modern brand identity that matched the app’s energy, innovation, and performance-driven mindset—while standing out in a highly competitive fitness tech space.

Our goal was to build a cohesive brand system that reflected movement, motivation, and reliability, with seamless adaptability across the app interface, digital platforms, and marketing assets.

Services Provided

• Brand Discovery & Product Positioning

• App Logo Design & Visual Identity System

• Color Palette & Typography Guidelines

• Brand Messaging & Tone of Voice

• App UI Branding Elements

• Social Media & Performance Marketing Assets

• App Store Visual Branding

Strategy Breakdown

We began with an in-depth discovery session to understand Ka-netic’s vision, fitness philosophy, and target users—from beginners to performance-focused athletes.

Our team explored multiple creative directions inspired by motion, energy, and balance. Typography, iconography, and color systems were tested within real app screens to ensure clarity, accessibility, and motivation-driven design.

Once finalized, we delivered a comprehensive brand guide to ensure consistency across the mobile app, social platforms, advertisements, and future feature expansions.

Results Achieved

• Clear and recognizable brand identity in the fitness app ecosystem

• Improved user trust and perceived app professionalism

• 60% increase in social media engagement within 2 months

• Strong visual consistency across app UI, ads, and store listings

• Supported a successful app launch with cohesive branding

Client Feedback

“The team perfectly captured the energy and purpose behind Ka-netic. The branding feels powerful, modern, and aligned with our fitness mission. It’s helped us connect better with users and stand out instantly.”

Tools & Technologies Used

• Adobe Illustrator & Photoshop

• Figma for app UI and brand prototyping

• Notion for brand and product documentation

• Google Slides for investor and launch presentations

• Php and MySql

Next Steps

We continue to support Ka-netic with in-app feature branding, performance marketing creatives, and motion assets—while preparing for advanced UI enhancements and wearable-device integration branding.